Course Content
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Just as a map guides a traveler, writing out your plan becomes the compass directing your brand's voyage; it's the strategic path you chart that defines success." - Dr. B
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Understanding Personal Branding
Brand U University & 15X

PART 1:

Follow the steps below to complete this week’s assignment.

  1.  Read Facebook’s advertising policies here(Links to an external site.)
  2.  Recreate your funnel visually as shown in the modules and in the image below (lucid chart recommended): 
  3.  Fill out your stats on each step to build your leak analysis and find your leak in your funnel.
  4.  Use the worksheets below to record your current stats and describe your plan of action:
  5.  Make the necessary changes to your funnel.
  6.  Spend $25 more on your updated ad.
  7.  When all is done, follow the directions in this week’s module.

 Google Tracking Sheet

PART 2:

1. Take a screenshot of your mapped out funnel (Lucid chart recommended) and send it to your coach

2. Take a screenshot of your filled-out worksheets from this week.

3. Email the results from the $25 you spent on the updated ad.

Exercise Files
The_Advertisement.jpg
Size: 93.93 KB
The_Landing_Page.jpg
Size: 80.82 KB
The_Sale.jpg
Size: 76.11 KB
Metrics.jpg
Size: 94.09 KB
15X_Brand_U_Copy_of_Funnel_Stats.xlsx
Size: 9.67 KB