Course Content
Your Learning Modules
Just as a map guides a traveler, writing out your plan becomes the compass directing your brand's voyage; it's the strategic path you chart that defines success." - Dr. B
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Understanding Personal Branding
Brand U University & 15X

These fast-start modules are designed to help you quickly and efficiently get your funnel CRM up and running without confusion or delays. You can go through these modules before delving into the general module session.

The first video walks you through market research using Albert.io, so you can clearly identify your audience. The next video focuses on your Offer Angle, helping you define the core problem and solution to create a strong value proposition. In video three, you’ll learn how to craft compelling ad copy, including headlines and primary text, while video four guides you through your funnel setup so you can get your site live.

By video five, you’re already halfway through, where you’ll begin setting up multiple offers within your funnel. From there, you’ll set up your calendar to capture appointments, then walk through your thank-you page, email automation, and strategies to stay connected via email and text. You’ll also learn how to use Canva to create high-performing ad graphics, explore tools for recording and producing videos, and finally, wrap up with a bonus section focused on optimizing your Facebook ads for better performance.