PART 1:

Follow the steps below to complete this week’s assignment.

Step 1: Choose 1 product or service

• Example: House Cleaning

Step 2: Fill out the worksheets

• Example:

Step #1 – Product worksheet: Write in one sentence, what product or service are you trying to sell? Then rate it below ONCE.

• Step #2 – Content: look for images or videos for this product or service
• Step #3 – People: Fill out all 3 prospect worksheets. Think of 3 different types of customers that would buy this product or service. On the training, we chose busy mom, single bachelor, and senior woman.
• Step #4 – Problems: Write 3 pain points for each type of customer (these will be your bullet points when we create the ad)
• Step #5 – Process: Choose a sales mechanism. If you want to collect leads, circle inbound then write your call to action based on that.
• Step #6 – Promos: Choose a trade. Something physical, special info, or other people’s stuff
• Step #7 – The 15X Playbook: Put it all together! You know what you’re selling, choose ONE image or video, choose ONE prospect to target, start writing your ad (headline, bullets, call to action), turn the 3 pains you listed for that prospect into bullet points for the ad, write your call to action based on the sales mechanism, turn your “trade” into a P.S. at the end of your ad, build it all in Facebook but don’t publish, and take a screenshot of the ad preview.

Step 3: REPEAT steps 1 & 2 FOUR more times.

In the end, you will have 5 ads built total.

Step 4: When all is filled out and built, follow the directions in this week’s Discussion.

PART 2:

1. Take screenshots of all 5 Ads you build & worksheets you fill out in this week’s assignment..